The Lucid Moose 


“So lucid is he,” they proclaimed. “So sweet and so kind. He has opened our eyes that were previously blind.”

The Moose was deemed quite the sage. A furry professor of words on a page. With ink and some paper and words evermore known was he as Lucid Moose from every shore.

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As a teen, the Moose was just an ordinary 1800 pound, thundering bundle of energy wandering the forest tundra in search of some tasty birch greens. Mama had always warned him to stay deep in the tundra and never to wander to the edges.

But the Moose was young and knew he was infallible. “Nothing’s going to happen to me,” he thought. And the birches liked the sun—they grew at the outer edges where the rays tickled their tender green leaves and caressed their silvery white bark. Besides, Mama was in the lake collecting pond lilies for Papa and his little sister, she’d never know.

The Moose wandered further toward the edge, casting backward glances to make sure that that little tattletale Mugsy wasn’t following him. And then he was there, among the birches – like tender white fingers reaching up toward the sky. Some leaning out to capture the golden sun that dappled their leaves—green teardrops dancing the breeze. The Moose was captivated by the dance of the leaves and drew near to the very edge. But something crunched beneath his massive hoof. He looked down and said, “What is this?”

“I am a book,” the object replied. “And by the way dude, you’re crushing me.”

The Moose stepped back and regarded the rectangular object with curiosity. “But what is a book?”

The book chuckled and fluttered its pages. “I am adventure, I am knowledge, I am a free-for-all ride into the infinite landscape of your mind.”

The Moose edged nearer. “How do I get that? Do I eat you?” He nosed the book and gave it a sniff.

The book smirked and opened wide. “No you big Moose, you read me.”

So the Moose settled into a comfortable pose and read that book, page by page, and cover to cover. And when he was finished, he wanted more. He hungered not for birch leaves or tall grasses but for the magic of words that fed his mind and imagination.

The Moose left the forest tundra with a mission of finding the best words available. And find he did—from books, from movies, from men and women of courageous experience. Words of wonder, words of joy, words of truth and infinite wisdom. Then he printed the words on pieces of bark with pictures that conveyed their meaning and hung them on his wall and placed them on his desk.

But the Moose was not content to keep the words to himself so he gave them as gifts, hung them on lamp posts, left them on café tables, park benches, on busses and trains. And people began to notice the little colorful plaques and shared them with others.

fun facts

Moose are the largest of all the deer species. Males are immediately recognizable by their huge antlers, which can spread 6 feet (1.8 meters) from end to end. Moose have long faces and muzzles that dangle over their chins. A flap of skin known as a bell sways beneath each moose's throat.

  • type > mammal
  • Diet > herbivore
  • Life span > 15-20 years
  • Height > 5 to 6.5 ft.
  • Weight > 1,800 pounds
  • Group name > herd

A few of Winston's favorites

While Alfred likes all of his cards, here are a few that he is very fond of.

  • "I'm kind of a big deal."
  • I don't mean to interrupt people, I just randomly remember things and get really excited.
  • "Stay hungry, stay foolish."
  • "The fool looks at a finger that points at the sky."
  • "No matter what anybody tells you, words and ideas can change the world."
  • "I don't think there is anything worse than being ordinary."
  • "I wish God would put your heart in some of my players bodies."
  • "The dude abides."
  • "I have not failed, I have just found 10,000 ways that won't work."
  • "I am the master of my fate, I am the captain of my soul."
  • It takes a big heart to shape little minds.
  • Dream big
  • "Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten."
  • A teacher takes a hand, opens a mind, and touches a heart.
  • "To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment."
  • Based on how I react when toast pops out of the toaster, I will never look cool walking away from an explosion.



Antoine de Saint-Exupéry                                                                                       The Little Prince

"And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye."

John Green

"I think writers and publishers and readers need to go to the places where people are, and make the argument that there is great value to the quiet, contemplative process of reading a novel, that reading great books carefully offers pleasures and consolations that no iPad app ever can."


Barbara Tuchman

"Without books, history is silent, literature dumb, science crippled, thought and speculation at a standstill."

"Books are the carriers of civilization...They are companions, teachers, magicians, bankers of the treasures of the mind. Books are humanity in print."

David McCullough Jr.

"And read… read all the time… read as a matter of principle, as a matter of self-respect. Read as a nourishing staple of life."

Eric Foner

"Who owns history? Everyone and no one--which is why the study of the past is a constantly evolving, never-ending journey of discovery."